The Keeler Family

Mike and Mary Ann Keeler, the owners of Keeler from 1962-1979, were strongly supportive of modern arts and philanthropy. In 1969, they contributed to the acquisition of the famous La Grande Vitesse. They also donated $7.5 million to the music and performing arts center that is now called the DeVos Performance Hall.


Die Casting

Three years after implementing die casting, Keeler’s investments in machinery and innovation earned it the title “the most modern zinc die casting plant in the world.” Die-casting was cleaner and less expensive than sand casting and created a very strong part.


The Great Depression

Between 1931 and 1932, total sales were halved as a result of the reverberating effects of the Great Depression. During these years, Keeler forged ahead in technology, culminating in the development of the stainless steel handle for Studebaker and Ford. This allowed Keeler to remain competitive; carrying Keeler through Hoover’s Reconstruction Period.


A Year of Innovation

In 1921, Keeler added a wooden screw division to production. Keeler was the first screw maker outside of the east coast. By 1922, Keeler was named the most modern screw maker in the world due to their heavy investments in innovative machinery.


Establishing Keeler

Keeler Brass Company was established in Middleville, Michigan. The company was founded in the midst of the Panic of 1893. This was the worst depression the United States had experienced at that time, causing nationwide unemployment. Keeler prospered by specializing in manufacturing furniture trim and brass parts for Ford’s Model-T cars.